Stop Waiting for Coverage. Start Earning It.

You're building something that matters, but you're stuck waiting for someone else to tell your story—or worse, watching competitors shape the conversation in your category.

What if you could pitch with confidence, build journalist relationships that last, and earn media placement that actually moves your business forward?

What You'll Get

Complete Media Relations System - Everything you need to go from "maybe someday" to "placing stories now", based on a decade of practical experience from LAUREL.

• Earned Media Primer (PDF) - Master the fundamentals: what makes stories newsworthy, how to think like a journalist, and why your timing matters more than you think
• Media List Template (Google Sheets) - Pre-built framework with contact categories, tracking fields, and priority scoring to organize your targets and build relationships over time
• Pitch Tracker (Google Sheets) - Monitor every pitch, follow-up, and response in one dashboard so nothing falls through the cracks
• 10 Proven Pitch Email Templates - Swipe-ready frameworks for product launches, thought leadership, expert commentary, funding announcements, and more—each built on what actually gets responses
• Pitch Formula Guide (PDF) - Step-by-step process for crafting compelling story angles that make journalists want to cover you
• Newsworthiness Matrix (PDF) - Insider guidance on timing, follow-ups, relationship building, and the unwritten rules that separate pros from amateurs

How It Works

Go from download to your first pitch in under 2 hours:

1. Start with the Earned Media Primer to understand how journalists think and what makes stories stick
2. Use the Pitch Formula Guide to craft your story angle
3. Build your target media list using our proven template
4. Customize one of our 10 pitch templates for your specific story
5. Track everything in the Pitch Tracker as you start building journalist relationships
6. Reference Best Practices whenever you need guidance on timing, follow-ups, or next steps

No theory. No complicated frameworks. Just practical tools and real-world guidance that puts earned media within your reach.

From the Pen of a Top-Tier Media Relations Agency

This guide was built by LAUREL, a media relations agency that's spent nearly a decade securing top-tier press for founders, nonprofit leaders, and innovative brands. We believe the leaders doing transformative work belong in the public conversation—and shouldn't have to wait for someone else to make it happen.

This guide puts the same strategies and frameworks we use with our agency clients directly in your hands. Stop letting other voices dominate your category. Start shaping the narrative yourself.

What Happens After You Purchase?

You'll get instant access to all six resources, ready to download and implement. You'll also hear from us with:

• Future product launches - First access to advanced toolkits and resources
• Media strategy insights - Practical guidance for DIY communicators
• Workshop invitations - Learn from our team's decade of PR experience

No spam. No aggressive sales pitches. Just helpful resources for leaders who are ready to own their narrative.

Ready to Stop Waiting and Start Leading the Conversation?

Get the Media Relations Guide now and start earning the coverage that builds momentum, grows your business, and expands your impact.

Need More Than a Guide?

Book a Strategy Session - Prepare your team for interviews, panels, and high-stakes media opportunities calendly.com/laurelmedialab

Done-For-You Media Relations - Let our team handle your entire media strategy while you focus on leading, learn more about our private client membership lu.ma/laureldevelops

Join the Community - Get expert guidance tailored to your specific media goals and market position each week in a virtual group session lu.ma/medialab